Fake Door Testing: The Benefits, The Risks, & How To Build Functional Tests 🚪

60 words summary:

Fake door testing is a lean research technique product teams use to validate new products or features. The test garners interest by presenting people with a call to action or a low-fidelity prototype of an idea and seeing how many people will click on it or try to use it. But Fake door testing can be a dangerous game. Done right, you can win future customers, validate an idea for a product launch, and even find beta testers for a new feature. Done wrong, you could damage your brand reputation and risk a PR nightmare. So, where’s the middle ground? How can you run fake door tests that help product-led business growth while building trust and buy-in from your customers?

Time to read:

11 Minutes

Publishing Date:
December 2021

Link to the article:
Fake Door Testing: The Benefits, The Risks, & How To Build Functional Tests 🚪

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